Trying to promote a square deal? Square pop-ups offer creative marketing ideas

Things don’t have to be square to be printed on a square surface but if you are promoting something that is square then maybe choosing a square-shaped promotional product might help to drive the message home. If your sales message used the slogan of a “square deal” for example, then a square product would be an ideal vehicle for the promotion.

Did you know that there are square shaped watermelons? Well they are cube-shaped really but they will be advertised as square-shaped when they go on sale. Really. So what has that got to do with anything? Well it is just to illustrate that lots of things that aren’t square can be printed in a square. For instance, round things such as apples and oranges fit beautifully into square shapes in print. It’s just a way of suggesting that you might employ a bit of lateral thinking when it comes to designing your company’s square shaped promotional product.

Of the 4 square-shaped promotional products featured in this category on our “New Promotional Ideas” website, the pop up cube is the most popular promotional direct marketing piece in our entire range. It has all the regular plus points of a Whitney Woods pop up mailer. It has its own mailing sleeve which is made in board and is printed to your instructions. It lies flat. It pops up. It is a very tactile product and it stays on desks for absolutely ages! A fairly recent addition to our range, the Jumpinjax is also proving to be a hit in direct mail campaigns.

The Springbox and the 2-pop Box are a favourite choice as a promotional giveaway at exhibitions and trade shows. They are not only a handy size as a give-away they give a big surprise to the person opening the promotional pack. This always acts as an ice-breaker which helps to keep a customer on your exhibition stand.