Pop-up Mailers are the Key to Successful Direct Marketing Strategies

By making attention grabbing pop-up mailers a major part of your direct marketing strategies you will improve customer response rates and achieve higher sales too.  For effective direct marketing you need products that will work for you and build up customer loyalty.   The pop-up mailers are full of surprise and will capture attention and keep it every time.

Shining example of Pop-up Mailer

The pop-up mailers are first class attention grabbing products and the key to their success is the fact that they erupt from their mailers which is least expected and creates office banter and customer focus on your company straight away.  The Pop-up Ball is one of the most popular products and lends itself perfectly to hosting a printed calendar. Another novel idea that is to create a pop-up ball to depict a lantern; this is done by adding handles. A Pop-up Lantern is a perfect way to convey messages about “light”, “shine” and is ideal for companies advertising outdoor events etc.

Home in on Novel Pop-up House

The Pop-up House is a favourite of mine because it is so unusual and eye-catching.  This product is available in three sizes and has been a key player in many successful direct marketing strategies.  Obvious choices for using the house shape are estate agents, solicitors and insurance companies. The fact that a house conveys a message of comfort and safety makes it a popular choice and to add to the novelty you can choose to add pen holes or a coin slot in the roof for extra “keepability” factor. 

Jump to it with JumpinJax

For a pop-up mailer with a difference the Jumpinjax is a terrific idea.  The mailer contains four small pop-up cubes that dance out when the tray is released.  Many successful direct marketing strategies have included the JumpinJax and feedback has always been excellent.  A key factor to direct marketing is to capture attention in a novel and unusual way and this product will do this hands down every time.  Also perfect for event invitations and trade show give-aways they have a large amount of print area and can make a dynamic impact for any campaign.

For more information and demo videos see the website whitneywoods