Pocket Pop-Ups Have Great Retention Record

There are business people who check out the price of promotional literature and make a decision on how many they can get for their money. A marketing professional would make a decision on how much success would be generated by their money. This brings me to the debate of leaflets and flyers versus pocket pop-ups.

First of all let’s take a look at one pocket pop-up in our range, the Mini Starburst, this pocket-sized media offers an attractive front cover and when opened unfolds in a unique way creating customer interaction. A leaflet however would not stimulate this kind of interest with the customer and would therefore not hold their interest for long enough to avoid seeing the bottom of a high street bin. The Starburst Mini also folds up neatly in to a compact packet that will fit comfortably in a pocket or handbag making it much more retainable whereas a leaflet does not make this such a smooth action.

There is also the Foldilocks. This pocket-sized media is great as a handout as it has an advanced folding mechanism. It starts of in a credit card sized package and then keeps unfolding to reveal plenty of space for your promotional message. The interactive marketing piece would also be great for use with tear off coupons, the perforated folds between the cards that make it fold neatly come in handy for this functional use, it would increase the longevity of your marketing message and encourage the customer to keep hold of your promotional handout.

The Little Big card also in this range has very similar functions as the others, such as high interaction, a large impact, plenty of space for your promotion and pocket-sized to make it more retainable. These products are also fantastic for use with events. The innovative pocket pop-ups are neat and attractive, handing these out at your event or exhibition would add class and exclusiveness to your event that would be impossible to achieve with a simple boring leaflet.