Parallelogram Pop-up Cards give impressive stand-up display for great B2B Direct Marketing

Custom Printed Parallelogram Pop Up Cards for Promotional B2B Direct Mail

The “Parallelogram” stand-up display is one of the most popular pop-up mechanics found in promotional direct marketing and there are very good reasons for that popularity. The main attraction, of course, is that the stand-up display gives immediate focus to the main point of your promotional piece. This is a point that can be easily lost on a flyer, leaflet or small brochure. The main point of a B2B direct mail piece is to grab your customer’s attention and to direct focus to your main selling point which is a big plus-point with all pop-up cards.

The Parallelogram card adds versatility and creativity to Promotional Mail

The actual Parallelogram stand up feature is created by a die-cut piece that is affixed to the left and right of the centrefold by means of a connecting “bridge”. Opening the card creates the lift. However, it is the die-cut which creates the pop-up feature and this can be in virtually any shape that you like. Buildings are always popular and the pop-up card lends itself to settings such as room interiors. It is very popular with the construction industry, real estate agents, hotels, interior decorators and educational establishments. However, we should make one important point here – simple shapes work the best. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. When it comes to paper and cardboard engineering, our motto is – keep it simple, keep it affordable.

Parallelogram Pop-up display can be in multiple pieces

The Parallelogram pop-up allows quite a few variations to create different effects. For example, creative use of 2, 3 or even 4 stand-up pieces can create depth and perspective to a centrefold scene though it is advisable not to overdo it as this can make the card bulky and unattractive from the outside. Also, most parallelograms are made in landscape aspect with the cover opening from the bottom upwards.  All-in-all, the Parallelogram pop-up card is a very worthwhile consideration for your B2B direct marketing campaigns.