Open the Door to new Direct Marketing Opportunities with the three “I” s rule

Amongst the main demands of any promotional product used in a direct marketing campaign is that the product should be interactive, innovative and interesting – the three “I”s rule. We have many interactive products in our range which tick all of these boxes including one which can open the door to may promotional opportunities.

This particular product is a picture dissolve with a definite difference. Instead of pulling a sliding card to change the picture on the mailer you just open the cover just like opening a door! This popular interactive product is available as pictured as a 4-page size 1/3 A4 (DL).

We have made custom sizes and shapes of the cover operated dissolver but designers should be made aware that the position of certain aspects of the product cannot be changed. It is quite common for a designer to ask for a larger window or a different cover size. The size of our standard product fits into a DL envelope but we have made the product in C5 size. The window cannot be any nearer the centrefold than it is at present. The lifting mechanism and the panel that hides the original graphic govern this rule.

Suggestions for creative marketing ideas for this type of product could go on forever. For example, it could be an ideal direct mail piece for a company moving premises. It could be an exhibition giveaway or an event invitation. Someone with a creative advertising or marketing idea could show a chrysalis turning into a butterfly. The main thing about this interactive promotional product is the movement. It one of those pop-up products that is very hard to put down.