Innovative Promotional Ideas for your Direct Mail Marketing Projects

Capture your customers’ attention with novel and creative direct mail products that will grab their attention and keep it. I have a secret for ensuring that your sales team are kept busy with enquiries – use Award Winning Open, Read and Respond products. I share a few of my favourites with you here today.

Pop-up Ball – Round-up Great Response Rates

The Pop-up Ball is a super product with a warm heart that is always well received. The item arrives in a custom mailer which catches attention immediately and rises to the top of the post pile. When your customer opens the mailer and the product erupts from it with vigour it causes great surprise and instantly you are the focus of attention.  Because the product is so amusing it will be shown to others and will be kept on their desk for a long time.   There is plenty of room for print and easy adaptations make the Pop-up Ball very versatile indeed – pen holes, a printed calendar, and handles are just some of the most popular ideas.

Boxing Clever Works a Treat

The Pop-up Box has a great reputation as a product with potential and versatility for all Direct Mail Marketing Projects.  Also known as a Pop-up Cubiod the product leaps from the custom mailer to the delight of your customer and becomes topic of conversation with co-workers.  Printing the Pop-up Box as a mini replica of your product is a superb way of establishing brand loyalty, your “mini me” sits on your customers’ desk as a constant reminder of your company and your services.  The Pop-up Box is very versatile indeed and can be sent as a desk-top gift by adding pen holes or a coin slot to encourage savings!

In the Bag with this Pop-Up Product

For a Pop-up product that is extra-ordinary my ultimate favourite is the Pop-up Handbag.  This also arrives in its’ custom mailer and bounds into action instantly.  Recently used as an invitation to a Home and Garden Exhibition in Yorkshire response rates were much higher than usual thanks to the innovative and unusual qualities of the Pop-up Handbag.   Capture attention with the latest Direct Marketing accessory and watch your response rates increase.

For more ideas and demo videos see the website popupmailers