Innovative Marketing Ideas for Product Information Mailers
Not every promotional mailing is sent out making a big announcement of a new product or of a product announcement. Sometimes it is just a timely reminder that the product is still available or perhaps to give a boost to flagging sales. If this is the case and there is nothing new about the actual product then it is doubly important that the promotional print catches the eye. Product information is a very loose description for virtually any promotional print and so it is difficult to suggest any particular product which may be most suited to carry the product’s details.
It would be cheap and easy to send out an A4 information sheet with product details but it would be equally easy for the customer to ignore the contents. It is much better if the product name and details could create a stir when it arrives in the post and then to remain on a customer’s desk for ages. An excellent way to achieve this would be to create a desk top calendar or pen pot – or a combination of the two – and Whitney Woods has many examples of direct marketing products which can tick all the boxes.
Desk top calendars and pen holders with a pop up action come in a variety of shapes and sizes. If the product has a shape then it could be that one of our pop up products can match the shape. Pop up desk calendars and pen holders come in cubes, squares, hexagons, trapeziums and house shapes. Each one is custom printed to hold the product information and each one is designed to lie flat in its own printed all-board mailer ready to jump out when the customer opens the envelope. This gives each attention-grabbing mailer the elements of fun, surprise and long-term functionality which is exactly what is required of this type of product information mailer.
Of course, not all product information is produced to provide an immediate boost to sales. In many instances product information sheets are produced to actually pass on information to help a retailer or a counter clerk – as in the case of information discs for example. This type of product information tool is often produced for the pharmaceutical and medical industries. Financial institutions are in another sector which favours this type of product. Information discs focus the mind on the important product data and the fact that the product has to be turned in order to see each point makes the information discs highly interactive and another product which does not get thrown away as soon as it arrives in the post.
Our range of pocket-sized media offers other more attractive alternatives to flat A4 fact sheets. The Foldilocks card is an example of a credit-card sized interactive product which will be kept in a purse or a pocket and can hold lots of information. The product is a six-panel concertina card with a four-page locking cover and usually there is one fact per concertina card. Swatch Cards are also popular as information cards with a separate fact usually being printed on each card. Swatch Cards can contain any amount of cards and be cut to any shape or size but most often there are about 8 to10 cards per swatch and they are the size of a credit card or size A7.
