Innovative Gift Card Packaging Improves the Gift Card Experience

Today’s gift of convenience is a Gift Card. It takes away the hassle of trying to decide what would be the best present to buy. For example, what does Cousin Sally really want for her birthday? A gift card removes all of the guesswork and ensures that you do not waste your hard-earned money on an unwanted gift. It also saves time and effort wracking your brain over the problem.

One drawback, though, is that a plastic card is somewhat impersonal and is only slightly less impersonal than giving a cash gift. In order to move away from that feeling you could dress up your card with a gift cardholder or a card carrier.

Gift card malls have been around in the States for a couple of years or more and plastic card packaging solutions such as gift card carriers, card presenters and card holders are quite commonplace in North America. However, the gift card phenomenon is relatively new in the UK and Europe and packaging solutions are not as prevalent.

However, that is not to say that plastic card presenters do not exist in Europe and when you want to give your gift a more personal appeal you need to look for a unique gift cardholder or alternative gift packaging solutions.

As the gift card trend grows, cards are being bought to cover many different occasions, such as wedding presents, baby gifts and anniversaries. It would be nice to find a themed cardholder to match the occasion. When you buy a card, however, all that the store gives you is often just a simple 4-page card with slots cut to hold your card in place. You have to buy your own gift cardholder or plastic card packaging. Even though a card will be appreciated, it is neither attractive nor exceptional by itself.

An ideal way to present your gift is to choose card packaging that offers a prestigious feel in order to give your card the impression of having a special value. Packaging that resembles traditional gift packaging will also help to improve the gift card experience. This is much more likely than a plain card to display the true spirit of gift giving.

However, if you are shopping in the UK and Europe then you might not find too much choice readily available on the shelves alongside the selection of cards but there are many different ways to dress up the plastic card. Many shops sell attractive boxes and pillow packs that can be filled with tissue paper to help the presentation along. You can add to the pack by tying a ribbon to the box or affixing a self-adhesive bow.

If you are lucky enough to find a specially designed gift cardholder or card presenter you may be pleasantly surprised to find some really delightful designs and innovative packaging solutions. They are slowly but surely finding their way into retailers.