Innovative Direct Mail Ideas for your next Marketing Campaign

Keeping one step ahead of your competitors is essential to make sure that your company is their first choice every time.  I have some fabulous ideas that tick all the boxes for Open, Read and Respond rates.  Eye-catching products with an element of surprise work every time and I share some of my favourites with you now:

Spring into Action with a Spring Box

The Spring Box is a cheeky little chappie with an air of mischief in addition to the element of surprise. It is a compact product, small on the outside but huge on the inside – when the clasp is released four small pop-up cubes bounce out to the delight of your customers.  This is a product that creates visual impact and interest in your company immediately. It works extremely well as a direct mail piece but has gained an extra-ordinary reputation recently as a trade show invitation or give-away.  The Spring Box is a handy size yet there is lots of room for print. 

Reach your Potential with the Telescopic Box

For an unusual form of communicating your marketing message the Telescopic Box is a real trooper. Sent in a mailing box the product inside extends to an impressive 720 mm in length which has your customer completely bowled over.  For B2B direct mailing campaigns the potential with this product is endless; use your imagination and away you go.  There is even room for a separate letter or card within the product – this is an exceptional attention-grabbing item with a growing personality.

Shine above your Competitors with Pop-up Gems

Automatic Pop-ups are a superb way to capture your customers’ attention immediately since they bounce out of their customer mailers with energy and vibrancy.  May particular favourites are the Pop-up Gems because they add glamour and kudos to direct mail marketing.  There are many designs in the Pop-up Gems range and some lend themselves perfectly to having a printed calendar on for extra novelty value.  The remarkable shapes and explosive bounce makes the Pop-up Gems a top choice for a direct mail marketing campaign. At Christmas-time a metallic loop can be added to send them out as an alternative festive greeting for hanging on a Christmas tree.

For more ideas see the website popupmailers