Get Incredible Results from Magazine Advertising with Tip-ons and Cover Mounts

For successful advertising in magazines and B2B publications I believe that the best results can be achieved with unusual and eye-catching ideas.  The best products are the ones that generate reader interaction and capture readers’ attention.  This way you gain interest in your product or service instantly. I have a few suggestions on how to achieve effective and attention grabbing magazine advertising.

Versatile Tip-ons   

The name tip-on is well known in the print industry for something attached to a page with peelable adhesive; adding an unusual and creative tip on to your on-page advert guarantees theta your readers will be focused on your message immediately. My favourite tip-ons are the dissolving pictures; these are slim products that will ensure that your reader does not simply turn the page – they will remove the product and no doubt come back to it at a later stage to view your ad again.

Add Extra Dimension with Cover Mounts

The Two-Pop Box is my favourite cover mount due to its explosive nature and striking appeal on receipt.  This product is a small pack with a flip-open catch and two small pop-up cubes erupt from the pack immediately on opening.  This is so attention-grabbing and you know that you have the readers focus on your company in an amusing and fascinating way.  Magazine cover mounts work better if they are not too bulky and the Two-Pop Box is a pocket sized product they can carry with them – perfect!

Bound- In Inserts – Guide the Reader to your Advert

I find that bound-in inserts are an ideal way to grab your readers’ attention as when picking up the magazine and flicking through they are directed immediately to your advertisement.  Made from heavier material and inserted into the spine of the publication ensures that the page with your message is the first one read.  Make your advert the one they all remember with a bound-in insert.

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