How to Improve Response Rates from Direct Mail Campaigns
- Your customers will Stop! Look! and Read! – Red Reveal
There is so much competition at the moment and to ensure that your company is the one that your customers thinks about first you have to be one step ahead of the game every time. It is a common misconception that direct mail is “old hat” and that the only marketing required is with digital channels and social media. This is not the case, they should all work together, however direct mail with surprising elements and “longevity” will improve your response rates greatly. Here are two suggestions for you; both have great impact in very different ways:
Red Reveal – Revealing and Playful Qualities
The Red Reveal is a relatively new product to our range and with so many possibilities it is already returning excellent feedback. It is a very interactive and teasing product; the key feature with the Red Reveal is that a “garbled” message is sent which can only be deciphered by using the magic film reader card inserted into the product. It is popular for what we call a “teaser” campaign”; this is where message cards are sent out in stages – all the while keeping your marketing project alive and kicking. What are you waiting for? Get your thinking cap on and come up with your ideal Red Reveal marketing project to capture attention and improve response rates! Your customers will love the mystery and intrigue created with this tactile and memorable direct mail campaigns piece.
Shining example of Pop up Direct Mail
All the pop up direct mail pieces are full of energy and surprise and the Pop up Lantern is no exception. It is a most unusual format and a shining example of how you can improve response rates with direct mail campaigns that have more impact than boring flat mail and flyers. An e-shot lands in your customer’s in-box and has just seconds to impress……..a Pop up Lantern lands in a chunky mailer in their post tray, creates curiosity and entices them to open it up! An e-shot may be deleted in a second whereas your customised Pop up Lantern cannot be ignored as it leaps free springing into shape and delivering your marketing message.
For more ideas for your next direct mail campaigns see popupmailers