Imaginative Pop-up Cards featured on Whitney Woods New Website

The main reason for choosing a pop-up card for advertising and marketing promotions is to create impact and to focus your customers’ attention. A single V fold pop-up can achieve this at a relatively low cost and whilst still creating a dramatic impact on opening the card. The key lies in the shape, size and angle of the pop-up piece and we are happy to give you guidelines to help you to achieve the desired effect.

A Parallelogram Stand-up creates a different effect for Advertising and Marketing

A pop-up card featuring a parallelogram stand-up piece creates a totally different effect for your advertising and marketing promotion. Cityscapes, buildings and room settings are themes that are often favoured for this type of pop-up card. The pop-up effect is not as dynamic as with the V-fold but the result may be considered to be more subtle and in keeping with a specific promotion.

Variety of Pop-up cards means there is something for almost every Promotion

V-folds and parallelograms lie at the heart of every pop-up book but the result need not be as simple as described above. Variations on the V-fold can create 3-D pop-up features such as a pop-up cube or a pop-up house, whilst using a simplified version of the fold can transform a dull card into a pop-top card. Another interesting variation which might suit a humorous advertising and marketing promotion is when V-folds are used to create a mouth that opens and closes when the card is opened and closed. Variations on the parallelogram theme are used to create the Cut-out lettering cards.