Imaginative Cuts and Folds – Pop-Up Engineering And Marketing Ideas

The pop-up engineering example pictured isn’t a product as such, rather than an illustration of a simple way of adding an amusing movement with the use of an uncomplicated cardboard engineering technique. Effects such as the one created here can give rise to many marketing ideas which can enhance a promotional campaign. There are many effects that can be achieved with pop-up engineering cuts and creases all of which can add an extra dimension to an otherwise ordinary card / leaflet. Just give us a call to discuss any marketing ideas that you might have.

The “open mouth” is a good example of how simple pop-up engineering techniques can add humour and movement to pop-up cards and promotional print. There are many variations that can be utilised to achieve a certain effect and if you do have a marketing idea for design please feel free to call to discuss it. This actual pop-up cut and fold is almost always used to portray a mouth – often of a frog or a fish. Other marketing ideas involving similar simple pop-up engineering techniques could include: diamond; umbrella (using just one triangle); roof (using just one triangle); Christmas tree (using one triangle under another etc).

The pop-up cards are usually made in 350gsm silk artboard and printed in 4-colour process.