Ideas for Dimensional Mailers – Versatility is the key to Successful Direct Mail Results
Designing a successful direct mail campaign can be a tricky business at the best of times but when times are hard – as in the current economic downturn – it is essential that your marketing efforts are made to work for your company.
First of all, it is vitally important that you choose a theme that is imaginative, innovative and eye-catching; otherwise your mailing piece will end up unnoticed and discarded. Budgets have to be taken into account and every penny must be made to work on your behalf.
One type of product that seems to bring successful results (according to web searches) comes under the banner of “dimensional marketing” and that product is a pop-up mailer. The cost of producing a bespoke pop-up mailer is relatively inexpensive and the product offers many plus points – not least of which is its versatility.
Let’s take a look at some typical product examples. These pop-up mailers are fairly common shapes but each one offers a level of versatility that, with some imagination, enables the mailers to bend to your campaign.
Versatile Pop-Up Cubes are Great for Direct Mail Campaigns as Calendars and Pen Holders
The Pop-up Cube is a very popular automatic pop-up product. It offers plenty of room for promotional print; it has an attractive mailing pack, a lively pop-up action and can be made, for example, as a calendar or as a pen holder. Pop-up cubes are typically available in a variety of sizes ranging from 65 x 65 x 65mm to 120 x 120 x 120mm and they are usually custom printed in full colour on 500micron board.
Pop-up Cuboid can be a Pop-up Box or a Pop-up Money Box
The pop-up cuboid can be designed in a variety of shapes to match your marketing idea and has been produced to represent many different types of product packaging such as a cornflakes box, a shoe box or a box to carry electrical appliances. However, its versatility allows the transformation into a coin collection or money box when manufacturers have added a coin slot to one surface. As with other examples profiled here, the pop-up cuboid has an automatic pop-up action, powered by an internal rubber band.
3D Pop-up House Shape is Great for Business-to-Business Direct Marketing
The Pop-Up House is an unusual and innovative 3D shape that is terrific for Business-to-Business direct marketing. It is extremely versatile inasmuch as it can be printed as very many different types of building including shops, restaurants, banks, cottages, garden sheds, glass houses and offices to name but a few.
Pyramid Pop-up with Band-Activated Automatic Action
Like the other pop-up mailers profiled here, the Pop-up Pyramid has an attention-grabbing, band-activated, automatic pop-up action which makes it an ideal choice as a business-to-business promotional mailer. The Pyramid is made up of four triangles on a square base and it is this unique shape which lends itself not only to pyramid-shaped products but also to the myriad of triangular products that are on the market.
Pop Up Ball can be a Pen Holder, a Chinese lantern or a Halloween Lantern.
The versatile, automatic Pop-up Ball can be presented in a number of ways to suit your direct marketing promotion. You can add longevity by making it into a pen holder or it could easily be transformed into a lantern by adding a handle. Popular designs for a product such as this have been produced to coincide with seasonal themes such as producing lanterns for Halloween, Christmas and the Chinese New Year.