Gift of Wine Complemented by Specially Designed Gift Cards – Bottle Bows are coming!
Not too long ago, the country’s favourite gift of convenience or token gift was a bunch of flowers or a box of chocolates. In fact, Interflora’s ad line, “Say it with flowers” actually dates back to 1917 whilst Cadbury’s famous line “All because the lady loves Milk Tray” originated in 1968 and both ads have made it into the Advertising Hall of Fame. Both gifts, however, were thought of as gifts to give to women. Today, however, a much more versatile gift has come to the fore – a bottle of wine. Its versatility is that it is suitable to give to both men and women. It can also suit most budgets.
It was only a matter of time before someone came up with a gift card that was specially designed for a bottle and they are here now. Due for release at the beginning of February at the NEC’s Spring Fair, Bottle Bows are a very simple but extremely effective product. They come ready folded and they simply fit over the bottle neck and sit on the shoulders of the bottle.
The range has been designed to be suitable for celebration and parties and all of the designs are bold, colourful and upbeat. A total of 42 gift cards have been selected for the launch with 6 different shapes – butterflies, teddy bears, love hearts, rosettes, flowers and stars.Butterfly Bows will be available to purchase online from 28th January at www.anicetouch.co.uk and retail gift shops and card shops will eventually be serviced by a team of agents.
