Full range of exceptional event publicity from invites and prepublicity to agendas and handouts
When organizing an event lot of money is spent on exhibition stands, floor space at trade shows, catering, hotel bills and entertainment but if no-one attends then it is all money down the drain. It is very important to ensure that the right people come to visit the event, exhibition or trade show. That is why you should take great care in choosing the right invitation for the job. An invitation to any event should be eye-catching, memorable and should not be something that can be thrown away. We have selected a pop-up cube, a pop-up castle, a pop-up house and a pen holder as examples of invitations that fulfil each of these requirements.
Pre-publicity plays a major part in the success of every event, conference and exhibition and whilst your publicity materials need to grab your readers’ attention you also need enough space to print a lot of information. We have selected four products each with an eye-catching movement and a high level of reader interaction but each of which also offers a generous area for printed information. The flicker card, starburst and push’n’pull all have impressive movements whilst the pop-up card can feature a custom-made pop-up shape to match your product.
Many exhibitors at trade shows will try to thrust an advertising leaflet or flyer into your hand as you pass their stand. Most of these will be thrown into the nearest waste bin which makes the whole effort a waste of time and money. To stop this, your information handouts should be a compact size, small enough to fit into a pocket, purse or handbag which reduces greatly the chances of your information being thrown away. We have four great examples which are ideal as tradeshow giveaways and handouts – the 2-pop box, the Foldilocks, a Little Big Card and a Mini Starburst.