Eye-Catching Tip-ons Increase Response

Tip-ons are a great way to increase response from magazine advertising – providing that the tip-on has attention-grabbing qualities. Sample sachets are an obvious winner in fashion magazines and so on but in B2B publications advertisers need to think outside the box. Here are two interactive and interesting ideas.

Picture Dissolve – “before and after” messages

Picture Dissolver creates visual impact and reader interaction and can convey many messages including changes, promoting new products and moving premises to name a few. This is a very interactive and amusing tip-on product; ideal for conveyance of before and after messages.  The reader rarely discards and usually shares your message with others. The A6 tip-on is an ideal size for business to business promotions, slim and lightweight with great impact on the reader. 

Interloop- highly interactive tip-on

I can personally recommend the Interloop tip-on as the design certainly grabbed my attention. The Interloop comes in 5 sizes but I suggest that you choose no larger than 150 mm x 150 mm as a tip-on. The Interloop has lots of space for product information and as the reader unfolds they receive your message in an interesting way.  Magazine tip-ons are an ideal way for promoting your merchandise and the reader retains the tip-on for future reference.

These are just two of our successful marketing ideas for magazines. Take a look at our full range of products for magazine advertising and interactive marketing products and many other ideas for publicising your business. We will have the ideal solution for your current campaign.