Exciting and Eye-catching Magazine Cover Mounts and Inserts

It’s the Grand National Race Meeting this Saturday and that usually means lots of people will be running a sweepstake at work or even placing their annual bet at the bookies!  You need to be on a “dead cert” that your advertisements in brochures and magazines will be read and cover mounts, tip-ons and bound- in inserts have the “form” to so this for you:   

Easily over the Hurdle with Cover Mounts

Cover Mounts are a simple yet effective way to grab attention for your advertisement, product or service.  Making more of a feature and encouraging reader-interaction will definitely increase your exposure greatly.  Cover Mounts catch the eye of the reader and I recommend a cover mount without bulkiness – pocket sized ones that will be retained for future reference work the best.  You will have seen so many mounts on covers of publications such as C.D.’s and golf tees and may even have chosen because of this.   Your customers or B2B contacts will be distracted from the rest of the publications by an eye-catching cover mount too!

Gallop ahead with a Bound-in Insert

A Bound-in Insert is another easy trick to make sure your readers’ are aware of your advertisement or feature.  As soon as the publication is picked up the page falls to the Bound-in Insert and it is odds on  favourite that your feature or advertisement is the one that is read first.  Bound into the spine of the magazine and made out of heavier material is the reason why they direct the reader to them.

Past the post with novel Tip-ons

A tip-on is a printing industry term and means something attached to a page with peelable adhesive. Novel and unusual tip-ons will attract the reader to your  page and whilst removing they will be focussed on your promotions.  The reader is also more likely to go back to that page at a later stage to view your on-page advert or feature again.  Using innovative and creative tip-ons that keep your readers’ interest is a safe bet!

For more information and unusual and interactive ideas see the website pop-up mailers