Effective Direct Mail Campaigns with Lumpy Mail
Picture the scene, Monday morning in your customers’ office and a pile of post in the tray awaits their attention, most of it boring flat mail. Sitting proudly in a custom lumpy mailer is your advertising and marketing product which captures their attention immediately and is opened with enthusiasm. This is exactly the response gained from using lumpy mail products and the response you need.
Customise a Pop-up Box for Immediate Reaction
This lumpy mail product arrives in its’ custom mailer and once opened it bounces out capturing your customers attention in a fun and novel way. The surprise element always creates a talking point in the office and the Pop-up Box will be shown to others too. Since the product is available in different dimensions the rectangular shape lends itself perfectly to depicting a mini replica of a product in addition to simply hosting your custom printing. Recent success stories using the Pop-up Box have included biscuit boxes, mobile phone boxes and wine crates.
Pots of Fun with a Pen Pot
A powerful pop-up desk tidy pen pot is another superb idea for a lumpy mail item to grab your customers’ attention and generate good response rates. Arriving in a custom mailer the Power Pen Pal will hurdle towards your customer on opening which means that your company is in their focus instantly and in a very impressive way. You can add even more kudos to this product by having a calendar printed on as well. Power Pen Pals sit on your customers’ desk for a very long time and are a constant reminder of your company. Feedback from marketing campaigns with this product is always good.
Surprise your Customers with a Sideshooter
The Sideshooter is a lumpy mail product with a huge amount of printing area that will astonish your customers as soon as they open it. Taking the Sideshooter from the mailer it extends immediately to almost three times its original size – two arms shoot out from the body at the same time. With good graphics and a little imagination this is a firm favourite for portraying messages about extension and growth. This item will always be shared with others both in the workplace and beyond, extending your advertising profile greatly.
For more ideas see the website whitneywoods