Easy Ways to Increase your Response Rates with Effective Direct Mail
If you use tactile advertising products for your direct mailing campaign you can increase your response rates dramatically. Studies have proved that interactive products that are fun to play with arouse curiosity and capture more attention. Effective direct mail products come in many different guises but today I talk about three of my favourites:
Interloop Mailer Unfolding Fun
This is a product that is cost-effective and easy to post yet has so many possibilities. Your customers fold it over and over again to reveal the full message which is very entertaining and maintains ultimate levels of interest. The Interloop Mailer is an effective direct mail item that will ensure that your message is understood, retained and call to action is responded to. I compare this design to the Rubik Cube for playfulness and intrigue. Having played a key role in many direct mail campaigns for blue chip companies and smaller organisations alike the Interloop Mailer is renowned for being shared with co-workers and colleagues and spreading your word in a very amusing way.
Send a Desk-top Product – the Push up Pen Pal
Why not take advantage of the fact that everyone use pens and pencils at their work station and need something to put their implements in and send them a Push Up Pen Pal for your next promotion. All of the popupmailers pen pots are in the best selling charts for effective direct mail and prove time and time again how valuable they are for advertising and marketing companies. Each and every time your customer reaches for a pen your company is in their focus – what better way to promote your company? The Push up Pen Pal arrives flat and your customer has to erect it by one simple push; all the while this handling and interactivity is encouraging more awareness of your company and your message.
Cootie Catcher catches Attention
The Cootie Catcher (Fortune Teller) is not confined to playground activities; it is also a very entertaining and cost-effective way to send a marketing message. Unfolding just as you will remember your childhood game – with benefits to your customer rather than forfeits of course – this is another cost-effective direct mail item.
For more creative and best selling ideas see popupmailers