Direct Mail Campaigns need Interaction and Surprise – Marketing Ideas that work

Revealing and Entertaining Direct Mail

Digital marketing is increasing all the time but don’t disregard the benefits of direct mail campaigns; an e-shot can be deleted in a second never to be seen again whereas something your customers can hold will get your message across every time. Investing your marketing budget wisely is important too and with a huge range of ideas and inspiration what are you waiting for?  Complement your digital marketing with exciting marketing products that work!

Revealing Direct Mail ……

Good marketing is about repetition to encourage brand recognition and ultimately brand loyalty and this is where the Red Reveal really comes into play.  It is perfect for grabbing attention………and keeping it.  The main feature of this innovative marketing piece is the message card that can ONLY be read by inserting the magical red film into the reader card. Using special print techniques your message is obscured and has to be deciphered by your customers.  A great tip is to use this direct mail product for a repetition campaign, sending extra messages at regular intervals.  To gain maximum interest in your direct mail the format must be both interactive and unusual and hey presto the Red Reveal is both captivating and certainly a very original idea.  If that isn’t enough another bonus factor is that it is also very cost effective to send!

Lumpy mail has higher open rate

Lumpy or chunky mail has a significantly higher open rate than flat mail; standing out amongst the rest of the pile of mail your customers are curious to open up the lumpy mail and see what’s inside. Imagine their surprise when as they open your customised lumpy mailer a Pop up Pyramid jumps out! Springing into shape as soon as released a Pop up Pyramid has lots of print area and adds kudos to your marketing campaign too. This is direct mail campaigning that will not only achieve better open rate statistics but your customers will keep the Pop up Pyramid due to its novelty value and it will still be advertising for you long after your initial promotion. Add pen holes to one face and you transform it into a desk-top item too!

For more ideas and inspiration see popupmailers