Direct Mail Campaigns need Interaction and Surprise

Revealing and Intriguing Direct Mail

Digital marketing is increasing all the time but you shouldn’t disregard the benefits of traditional direct mail campaigns.  An e-shot can be deleted in a second never to be seen again if in fact it reaches your customers in box in the first place. However, something your customers can hold will get your message across every time. I am not suggesting that you dismiss digital marketing avenues but I do advise that you use your marketing budget wisely and complement your digital marketing with exciting marketing products that work!

Revealing Direct Mail …… Full of Mystery and Interaction

A good marketing ploy is to use repetition to encourage brand recognition and ultimately brand loyalty and this is where the Red Reveal really comes into play.  It is perfect for grabbing attention………and keeping it.  The main feature of this innovative marketing piece is the message card that can ONLY be read by inserting the magical red film into the reader card. Using special print techniques your message is obscured and has to be deciphered by your customers.  A great tip is to use this direct mail product for a repetition campaign, sending extra messages at regular intervals.  Cost effective to send this is     your solution for successful direct mail campaigns.

Lumpy Mail Always Achieves Higher Open Rates

Lumpy or chunky mail has a significantly higher open rate than flat mail. This is because your customised chunky mailing wraps stand out amongst the rest of the pile of mail and your customers are curious to open them up.  My favourite of all the lumpy and chunky mailers is the Pop up Pyramid; springing into shape as soon as released it lots of print area and adds kudos to your marketing campaign too. This is direct mail campaigning that will not only achieve better open rate statistics but your customers will keep the Pop up Pyramid due to its novelty value and it will still be advertising for you long after your initial promotion.

Pop up Pyramid - Effective Lumpy Mail

For more ideas and inspiration see popupmailers