CRM – Customer Relationship Marketing Ideas and Innovative Presentation Products

One of the great things about marketing is that once you are in it you never stop learning. I thought that we were fairly good at developing customer relationships. We are a friendly, plain-speaking company with a reputation in our own marketplace for supplying a good product, a good service and for meeting deadlines. We have testimonials from our customers in a list as long as both arms. We supply a terrific pack of free samples. We don’t pester customers with spam. We have repeat customers in the UK, in Europe and in the USA. We must be good at CRM; or so I thought.

I had seen one or two interesting snippets on the web and decided to read up on the subject so I bought a couple of books on Relationship Marketing and I began to realise that there are a lot of areas in which we could improve on our CRM efforts. We have begun to address those issues and improvements will become evident to our customers in the coming months as we develop our in-house software.

What I also realised, however, is that we have a range of products which are perfect for CRM professionals, particularly those who are involved in loyalty schemes and the production of vouchers, coupons and plastic cards. Our products can help to strengthen a brand’s image and to enhance the customer experience of receiving a loyalty card our reward vouchers.

To point towards a couple of obvious examples, plastic cards would have far greater kudos if presented in one of our Gift Card Carriers and a Rewards Campaign could have greater initial impact AND longevity if presented via our Foldilocks card. Perhaps less obvious but equally pertinent is our range of pop-up desk top products which would be ideal as a B2B “thank-you” to customers at year-end. A pen-holder-cum-calendar works perfectly as a direct mail product. Check out our website to read more details.

Oh, and just for fun… our colleague, Sharon, will be 40 on April 21st. Perhaps you might drop her an email. She’s on our contacts page.