Clever Direct Mail Ideas will Increase Response Rates
Increasing response rates is easy with clever direct mail ideas that will reach your intended target – and be opened. The first trick to success rates is to use chunky packaging and chunky mailers to ensure that your marketing products reach the top of the post tray and create curiosity. Followed by entertaining and unusual contents will guarantee you a winning formula.
Vision for Marketing Success – Telescopic Box
The Telescopic Box is one of the clever direct mail ideas with a huge amount of print area and an entertaining quality. A box within a box and looking like a “gift” it will gain interest immediately and when opened your customers and prospects will be amused by the extending format. You can even include extra card/s or call to action card if you so wish. This is a chunky mailer that simply begs to be opened and is a great way to increase response rates greatly.
Sideshooter – Amusing and Interactive
Staying with the extending card theme is the Sideshooter which has a big surprise as its key feature. As the product is taken from the chunky mailer two arms shoot out from the main body when least expected. Almost tripling in size it gives a great amount of print area for your marketing and promotional campaigns. Clever direct mail ideas that include audience participation knock spots off regular pamphlets and flyers.
Pop up House – Quirky Pop up to Increase Response Rates
All the pop up products are sent in chunky packaging which gains maximum interest in the mail tray. As they erupt and spring into shape on opening you create a memorable experience for your customers old and new. The Pop up House is such an unusual shape it creates a talking point with co-workers too. Clever direct mail ideas of this calibre are kept and they serve as a constant reminder of your company for a long time.
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