B2B Response will be Increased by using Unusual Direct Mail Designs
In 2012 the next James Bond Movie is released. It is the twenty-third Bond film and is only known as “Bond 23” at the moment so we wait with anticipation for the next title. I like the older James Bond movies just as much as the new ones – they have stood the test of time. Similarly whilst now e-mail is regularly used for B2B Marketing the “eject” button can be hit in a second. This is why tried and tested Direct Mail is still of paramount importance and you need unusual eye-catching products to deliver your message:
Casino Royale – Don’t Gamble with your Direct Mail Designs
Placing your bet with a Pop-up Cube is a great way of hitting the jackpot and getting your customers attention immediately. Arriving in a custom mailer the Pop-up Cube looks tempting and is opened with eagerness; and when the cube springs from the mailer it begins its mission and works for you and your company in a novel and unique way. This product has a great amount of print area and is ideal for a B2B Direct Mail product. For extra pizzazz “wobbly bits” can be added, making your Pop-up Cube “shaken but not stirred”!
On Her Majesty’s Secret Service with the Pop-up Castle
A Pop-up Castle lends itself to Direct Mail advertising campaigns perfectly. Full of personality the product is sent in its own custom mailer and when opened it bounces out and creates surprise. The Pop-up Castle has four trapezium shaped walls and can also be depicted as a chocolate or a ton weight. This product has a very strong “jump” from its’ mailer with a little noise which adds to the explosive reaction it receives. This is a great talking point product!
A View to a Kill with Dissolvers
The Dissolving Pictures family are favourites of mine, whichever you choose as your B2B Direct Mail piece you are sure to make a great impression. The changing pictures always bring a smile to your customers and you capture their focus immediately. The Dissolving pictures require lots of customer interaction and for creative and unusual direct mail designs these are the ultimate Oscar winners!
For more information and demo videos see the website pop-up mailers