How to make sure your B2B Direct Mailer is Opened and Read

We all know that with one click a marketing e-mail is in the trash can forever which is why Direct Mailer Campaigns are still widely regarded as the most important form of advertising.  These days everyone is so busy and the same rule applies with post; you have just a few seconds to stand out from the rest of the morning’s post pile and entice your customer to open your Direct Mailer.

Use your one chance to make a first impression wisely

The first job is to attract your customer to open your direct mailer and what better way than with dimensional mail with specially designed custom made mailing envelopes and boxes.  Sometimes referred to as lumpy or chunky mail in B2B circles, these are very popular since they stand out amongst all the other flat envelopes in the post pile. Even a crisp white envelope cannot compete with these mailing systems for attention grabbing qualities.  Once your customer opens your exciting mail you have them!  The dimensional mail will amuse your customer and your message is read immediately, and in most cases shared with others.  Automatic pop-ups are ideal for a B2B Direct Mail Campaign and some are multifunctional too, extending your exposure time.

Multifunctional Direct Mailer

One example I especially like is the pop-up cube because there is lots of printing area and it is very versatile lending itself to many design ideas. Recently it has been successfully used to advertise an entertainment agency who has just started to supply Fun Casino tables for events; the cube was designed as a dice with the motto “don’t gamble with your next event – choose the experts”.   They chose to add holes to one side of the “dice” and hey presto it was a pen holder – this extended their advertising campaign because it will stay on their customers’ desk for a long time.

For more exciting attention grabbing ideas see the website pop-up mailers