Looking for Attention-Grabbing Magazine Inserts?
Whilst the popularity of the loose inserts inserted into magazine and business publications has been a roller coaster ride – up and down; some advertisers swear by them. There will always be the readers who tip loose magazine inserts into the bin but the majority look at every single insert as they capture their attention immediately. However, you do need dynamic, unusual and interactive products that have much more impact to make your magazine loose insert work.
Starbursts – Interactive and Attention-Grabbing
Regular A5 and A6 leaflets will not catch the readers’ attention like a Starburst product does. Sometimes used as Bound-in Inserts they are also popular as loose inserts too in the smaller sizes. The A6 Starburst and Circular Starburst are particularly popular for business publications; they have plenty of print area, are very interactive and are kept long after the brochure goes in the bin.
Door Hangers – Office Fun
The Door Hangers make a great eye-catching magazine loose insert because their novel shape draws the readers’ eye immediately. They have been very popular for the tourist industry due to the “do not disturb” connection. Your business publications can benefit greatly from using a Door Hanger for your advertising or marketing message since they will be hung up in the office for all to see.
Face Mask – Changing the Image of Loose Inserts
Face Masks are very popular these days for most marketing scenarios. Any guise at all can be used for your Face Mask platform – a photograph, a cartoon or an animal, the masquerade is entirely up to you. For standard marketing the masks are mainly produced from A4, however for magazine loose inserts you will most probably prefer a partial face mask. Successful loose inserts have included beards and eye-masks.
For more magazine and business publication loose insert ideas see here
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