The Best Advertising Campaigns Amuse and Keep Attention

It will soon be Christmas and a time to enjoy mulled wine and roast chestnuts whilst having parties and going to the annual Christmas shows with family and friends. You need to adopt the same view with your direct mail – send amusing and entertaining products to capture attention and keep your customers focus too.  I have far too many ideas to write about here today but share a few of the ones that have always played centre stage in the very best advertising campaigns:

Your Customers really can go to the Ball with Cinders

Send a Pop-up Ball to your customers and potential customers and they will be delighted.  The product hosts all your customised information and is sent in a matching customised mailer; as soon as the mailer is released the Pop-up Ball jumps out and starts working for you.  Capturing attention in the post tray due to the chunkiness of the product you guarantee to reach your intended audience. Once on your customers’ desk it creates a talking point with colleagues and serves as a constant reminder of your company and/or message.  The very best advertising campaigns are the ones that deliver a message in an amusing and entertaining way.

Extending your message like Jack’s Beanstalk

The Telescopic Box is a dynamic product that extends to 720 mm in length and has lots of potential for impressing your customers old and new. There is a large amount of print area available and it is a box within a box, very interactive and absorbing when received. The chunky box rises easily to the top of the mail tray arousing curiosity and is opened immediately.  This product has played a starring role in many advertising campaigns for corporate clients and marketing agencies with huge success.  

Starburst Adds Glamour and Prestige

We all like to get our best party outfits on and decorate our homes and offices at Christmas and the Starburst range of products remind me of this.  Being available in many sizes, shapes and varieties there is a Starburst product perfect for your requirements and to ensure you have one of your nest advertising campaigns to date.  The Starburst fold requires interaction and has a flamboyant air to it whichever format you choose.

For more inspiring and creative ideas see popupmailers