Ideas for events management and exhibition publicity

It is not possible to overstate the importance of getting your promotional materials noticed and the Whitney Woods range of custom printed promotional products can certainly help in that direction. However, not every marketing application calls for a product to jump up and grab your attention. Sometimes there has to be a sensible compromise between getting noticed and having a practical use. Good examples of such applications include the production of promotional and practical materials such as maps, seating plans, floor plans and directions for corporate events, exhibitions, conferences and trade shows. This particular area is of particular interest to events organizers.

One of the most important things that the guest wants to know is how to get to the promotional event, conference or exhibition. The event organizer will look for a product that is memorable, stylish, and practical and possibly one that will kill two birds with one stone. One product that has been reproduced as a map for many years is the Starburst product. Quite often the Starburst doubles as the actual event invitation as well as the road directions with the cover being printed as the invite giving details of the event and the starburst folding section being used to display the travel directions.

However, there are alternative products that ought to be given careful consideration. The Tripleburst is perfect for corporate events inasmuch as it offers three starburst folds within one handy promotional pocket media product. The cover of the Tripleburst offers a total of eight A7 pages for basic event information such as dates, times, venue information and so on. In addition to that, however, there are three A5 starburst folds which can be reproduced as the road directions and instructions on how to get there; as a floor plan or seating plan for the events hall or arena; and as a timetable of events or an agenda.