Creative Direct Mail Ideas Generate Higher Response Rates

This week in the UK we have a Royal Wedding and already there are streets decked with red, white and blue bunting to celebrate the occasion.  Street Parties are booked and celebrations are bountiful.  Join in with the 2011 jubilations with your own Creative Direct Mail Items that will make you stand out amongst the crowd and generate high response rates.

King of the Castle Pop-Up

Automatic pop-up products are superb for direct mailing campaigns, arriving in a custom mailer they stand out amongst the rest of the post ensuring that they are opened and not ignored. As soon as the mailer is opened the pop-ups leap out and your customer is so surprised that it always evokes a smile and laughter and your company becomes the focus of the recipient and their colleagues, not just at that moment but for a long time afterwards too. Since we are soon to be celebrating a Royal Wedding I thought about one of my favourites, the Pop-up Castle which is a novel shape to send, very striking and signifying strength and longevity.  This product is working well at present for Insurance Company – promoting home insurance with the phrase “An Englishman’s home is his Castle”

Jumpinjax – Startling Qualities for Direct Mail

Another of my ultimate favourites is the Jumpinjax, in this case four small pop-ups erupt from a slide out tray with a little noise as well and since your customer does not expect this and is thoroughly surprised and finds it a very amusing product.  Sent as direct mail this really will get you noticed and recognised for your dynamic form of mailing.  There is plenty of room for print on the outer box and the two information cards within the tray and the four small pop-up cubes can even carry a short message.  Recently the Jumpinjax has been used to portray Earth, Wind, Water and Fire for a media company with a zodiac associated name as a Direct Mail piece and is also being used as a Wedding Invitation with a difference for a High Society Wedding in August 2011.

Pop-up Diamonds are a Girl’s Best Friend

The Pop-up Diamond is another product that I like because it is so elegant and very original indeed. This product is simply ideal for an attention-grabbing direct mail piece; it is one of a range of Pop-up Gems and always creates a talking point.  This pop-up can also be sent as an Invitation to a Corporate Event or a Trade Show, and whilst I realise we are a long way from Christmas at present, it works extremely well as an alternative festive greeting and by simply adding a metallic string loop it can be sent as a hanging tree ornament.  You can have lots of fun with this product and it will definitely generate higher response rates.

For more creative ideas please see the website pop-up mailers