How to Custom your Direct Mail for your Advertising Theme

It’s Easter time and traditionally a time for Easter Fairs; I remember as a child being taken along to the Fair at Easter (whatever the weather!).  The fairground stalls and rides were always a great treat for me and your direct mail can be a treat for your customers too. I have some fantastic ideas for how you can custom your direct mail to be amusing and sensational for your customers.

Bunco Booth Pick a Card

The Magician in the Bunco Booth was always part of the fair and you had to battle your wits against his trickery.  Most of the tricks were with playing cards and that makes me think about the Swatch Cards.  These are great products if you need to encourage your customers to carry your information for referral in the future. Swatch Cards are available in many sizes; however my favourite is bang on trend – the i-pod Swatch Card.  With plenty of room for product details these make a great direct mail piece and your customer will be impressed by their design and you will have beaten the Magician for brilliance.

Have a go at the Shooter

The sideshooter designs are attention-grabbing and you will definitely hit the target on the shooting range with these products.  With creative design your advertising theme will hit the right spot and your direct mail will be opened, read and responded to.  Customers always react very positively to the sideshooters; they are bowled over when the product expands to almost three times its original size when opened.  Feedback from this product has been excellent and response rates have been on the first prize scale every time.

Test of Strength with Pop-Up Pyramid

When I think about Pyramid shapes I always think about construction and strength and you won’t need to test the strength of an advertising campaign with the Pop-up Pyramid, the results will show for themselves.  This automatic pop-up leaps from its custom mailer and starts working for you instantly; with your custom print your advertising theme will ring the bell every time with this product.  Adding pen holes to one face will add to the novelty value and will make sure your customer retains the product on their desk for a very long time.

For more information and photographs please see the website pop-up mailers