Effective Ambient Advertising with Creative and Unusual Products

It’s Ladies Day at Aintree today, the day before the big Grand National Race.  All the girls will be donning their hats, heels and posh frocks and sipping champagne around the course. Bets will be placed at the tote and there will be ambient advertising opportunities everywhere.  Your business can benefit from ambient advertising too with novel and eye-catching products, I have some good ideas here:

On-Bottle Promotions for Customer Loyalty

Advertising on bottles is a simple yet very effective form of marketing your message.  Bottles of water, pop, beer or spirits are an ideal format to communicate with your customers.  They are an obvious choice for Drinks Promotions, however they have been successful when used in conjunction with other companies – for example sports equipment companies advertising on sports drinks. These days the obligatory bottle of water is carried everywhere – an ideal place to use a bottle tower or cone for marketing purposes.

Encourage Brand Awareness with Door Hangers

Doors are everywhere and Door Hangers make a very funny and eye-catching way of reminding your customers of your services or products.  Literally hanging around they are not ignored and they can be a great tool for encouraging brand awareness and recognition.  Available in the tradition “Do Not Disturb” shape we all know they work well however with a little imagination and creativity they can be in any shape you like. They are currently being used to carry the message “the doorway to a better pension” by a Pensions Company in the shape of a sack of money! The going is good for this company – feedback has been phenomenal.

Face Masks Portray Fun Advertising

For the ultimate in recognition and playful ambient marketing the Face Mask has to be the one to choose. You will be aware of the fact that Face Masks have taken off for sporting events and Political Rallies, however they also work extremely well for advertising. If you have a company mascot for instance a face mask of the mascot can remind your customers of your company and promote loyalty in a fun and unobtrusive way.   Adults as well as Children enjoy wearing Face Masks at Carnivals and City Centre Events – Past the Line again with these unusual marketing aids.

For more information and ideas see the website pop-up mailers