Ideas for Promotional Direct Mail – success with promotional mailers

Promotional direct mail is the largest single use of the Whitney Woods range of pop up mailers. The response rates generated by promotional mailers are known to be far in excess of those created by bog-standard leaflets and flyers and many of our customers bear testimony to this. But what is it about our promotional mailers that make them such a success as direct mailing pieces?

We believe that our range of pop up mailers has a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

Every product in the whole range of promotional mailers has something different to offer. It might be the fact that the product has a long desk top life. Maybe it is because it is pocket-sized and will be kept for ages. It could be that the movement fits perfectly with your advertising message. No matter what you are looking to achieve there is a strong likelihood that we can supply a promotional mailer to fit the bill.

If you need help to match your advertising idea to a promotional mailer, our website features a list that is full of innovative marketing ideas; creative prompts and suggestions for marketing uses. Each one of our promotional mailers is featured and the list is constantly being updated.