Try Lumpy Mail for your next Direct Mail Campaigns

Flat mail can end up in the wastepaper bin in a matter of seconds, and it is gone forever; it can be intercepted by the “gatekeeper” before it even reaches your intended target. I have the solution for successful Direct Mail Campaigns – use lumpy mail which will get noticed, opened and will increase response rates.  I share with you some of my favourites now – all are sent in impressive eye-catching custom mailers:

Multifunctional and Versatile Pop-Up Ball

A “ball” is the very foundation of our lives –  the earth, the moon and the sun are all balls. In our everyday lives we come across spherical objects all the time, in both work and play environments. For this reason the pop-up ball is very popular and has been depicted as a football, a golf ball, and absolutely in fashion – recently as a cupcake! It is a very popular pop-up and always generates tremendous interest and response.  When sent as a calendar or a pen holder (or even both) it is perceived as a “gift” and will sit on desks for a very long time.

Don’t take a Gamble with your Direct Mail – Send the Pop-Up Cube

The pop-up cube is far from being “square” it is definitely on trend and is performing well for a Corporate Events Company who are promoting “Fun Casino Evenings” at the moment. Their secret is sending the pop-up cube as a dice with pen holes which is working for them on desks nationwide each and every day. Their message is a clear message “place your bet with us for your next Corporate Event”.  Great feedback has been received and their sales enquiries have hit the jackpot!

“Coin in” with a Money Box

Whilst I am talking about promotional pop-ups that grab attention and extend your marketing campaign, the very unusual and novel money box style is becoming increasingly popular.  Sent as a “swear box”, or a “save a penny a day” or a “donate to charity” they are greeted with a smile and once again sit on a desk for a long time and are a talking point with everyone!  This is a “cheeky” and humorous form of lumpy mail, a great way to market your company !

For more information please see the website pop-up mailers