Make your Marketing Campaign Shine with Creative Mail

It is vital that your marketing and direct mail campaigns are successful. Let me share some  news about a pop-up mailer with a difference – to get you noticed!  Chinese New Year will be celebrated soon and this year it is the year of the rabbit.  I always picture a rabbit as a white fluffy creature jumping out of a Magician’s hat when you least expect it!  Everyone  loves the element of surprise and a pop-up lantern is just the way to amaze and impress your customers in 2011 – the year of the rabbit!

Carry your message in a novel way

A pop-up lantern is ideal for B2B advertising campaigns and has been used to convey messages about anything and everything.  The novelty of the carrying handle transforms the traditional pop-up ball into the pop-up lantern and having lots of scope for your individual design you are sure to stand out above the rest.  Your customers will be thrilled to receive something so energetic jumping out at them in the post pile and will also view it as a “gift”. Retention is guaranteed and your advertising profile is much longer.

A lantern is not just for Christmas!

The pop-up lantern was recently used by a Chinese Restaurant to inform customers old and new that they had relocated to new premises. Their customers were most impressed by the fact that the lantern erupted from the specially designed envelope, called a zippalope immediately on opening.  This type of mailing creates instant response to the message – exactly what you want!  The pop-up lantern will be kept for amusement and also shown to others which in turn will increase advertising potential.

 “See the Light” with novelty mailers

These days you need to ensure that your customers reach for your telephone number or e-mail address every time.  What better way than to advertise your product or service in an innovative surprising way with a pop-up lantern.  The pop-up lantern is then retained on your customer’s desk and talked about to others, increasing the scope for your advertising campaign. 

For more ideas and photos about novelty pop-up mail see the website pop-up mailers.