Make your marketing mobile – use pocket sized marketing products

Everything is getting smaller these days – mobile phones and computers are a couple of examples – everything now is designed to fit into a pocket! Marketing is no exception, an A4 sized flyer or brochure will simply be thrown away which is why I can definitely recommend some unique ideas we call pocket poppits because “you pop it into your pocket”. Pocket-sized marketing that will be retained, used again and also shared with others.  

 Versatility and Style with a Foldilocks card

For a handy, compact credit card sized form of pocket marketing then you need look no further than the Foldilocks card.  There are 12 panels on which you can convey lots of invaluable information to your target audience yet still small enough to pop into a pocket. I like the idea of using the last panel as a loyalty discount voucher which is always a winner, people do like a special offer but unlike other discount vouchers they retain the other 11 panels of the Foldilocks for future reference rather than discarding it.

The Little Card with Big Impact

This product has a fun element to it because two credit card sized covers open up to reveal your marketing campaign in A4 size. The Little Big Card promotes reader interaction instantly and is a form of pocket –sized marketing at its best! There is plenty of room for printing your graphics and message and it all folds away neatly, rather like a street map, into a compact credit card size which will be kept in wallets or purses for future reference. The Little Big Card is very popular for marketing campaigns with a difference.

In tune with I-pod shaped swatch cards

These are ideal if you are targeting a young audience or your product or service is music inspired. The novelty of these i-pod shaped swatch cards is that you have lots of room for printing your message in a most unusual way which will certainly be a talking point, will be carried around and shown to others.  A city centre nightclub recently used these to advertise special theme nights and special drinks packages following a total refurbishment of their premises and they reported excellent feedback from them.

For more information please see the website pop-up mailers