How to increase attendance at your Product Launch

In order to grab the attention of your customers and ensure high attendance numbers at product launch events, creative and unusual mailings are essential.  Invitations need to generate immediate reaction, arouse curiosity and ensure that your customer gives you a positive response. Pop-up and 3-dimensional invitations are interesting and interactive, creating a lasting impression. Give -aways at the event also need to have customer interaction and attention-grabbing qualities to ensure that they will be kept by your customer.

Jump-up Pyramid makes an impressive invitation

The Jump-up Pyramid provides a most unusual and innovative way of inviting guests to your product launch. The pop-up Pyramid is sent in its own special mailer called a Zippalope. Once the Zippalope is opened, the pyramid jumps out creating a talking point straight away. I like the idea of printing a calendar on the pyramid with the date of your launch highlighted.  The Pyramid will be kept on your guest’s desk as a constant reminder of you and your forthcoming event.

Pop-up Ball offers versatility

Another original idea with its hexagonal shape is the pop-up ball.  This is also ideal as an invite, or as a reminder of the launch. Sent a few days before the event, a reminder will maintain the interest in your new and exciting product.  The pop-up ball is eye-catching, with immediate reader interaction and has the advantage of being supplied in various forms for retention on your customers’ desk.

Giveaways with a dynamic edge

The Push and Pull is a favourite of mine, having a sophisticated movement that generates high user interaction which adds emphasis to your message. It is available in many different sizes and options and has a great amount of room for product information. Simply pulling the tab at the side reveals your message in an interesting way making it more likely to be remembered and retained for future use.

Surprise your customers with a Starburst

The Starburst comes in an amazing range of sizes and shapes and is a must at any product launch.  There is plenty of room for product information details which are presented in a fun and surprising way. Your customers will most certainly retain and show others, increasing your exposure in the market.

For more innovative and unusual ideas see the pop-up mailers website.