Don’t waste your money on “flat” advertising

Sending A5 flyers to advertise your business is definitely a thing of the past.  When spending money on postage it is vitally important that you ensure that your mail achieves your objectives.   I have some ideas to ensure that your mailings reach your designated target – your customer’s desk. All are sent in smart compact packaging which looks interesting to open.  Making an impact is easy with pop-ups and interactive mailings. I particularly like the following 3 ideas:

Novel idea for B2B advertising

A novel idea for business to business advertising, the pop-up house is very successful for mortgage brokers and estate agents as you would expect from the design. Hotels also use the pop-up house to convey the “home from home”   message, restaurants use to promote special offers and menus, in fact in my opinion it is also ideal for anyone wanting to get across a message of  ”security” or “building”.  Supplied with its own special mailing envelope, this 3-D pop-up is very easy for you to send.

Wow your customers with the Mini Side Shooter

The mini side shooter is ideal if you are you looking for the element of surprise. Your customers receive the compact mailing envelope and are amazed by the fact that the side shooter automatically extends by almost 3 x times. There is lots of potential with this design using both pictures and words to deliver your message.  This will definitely be a talking point and something that will be shown to others, increasing your exposure.

Spring into action with the Spring Box

This is a personal favourite of mine – your customer is instantly aware of your dynamic edge since you have chosen to mail them in this unusual and fun-packed way.  A Springbox will have your contact details on for easy recognition and inside 4 extra boxes jump out instantly on opening with even more information. I like the idea that companies with seasonal products can use the cubes to convey the 4 seasons of the year and the products available.

See the website pop-up mailers for photographs and information