Magazine Advertising – How to get the best results

For successful advertising in magazines I believe that the best results are achieved with creative ideas designed to generate reader interaction.  The aim is to capture the readers’ attention and maintain interest in your product or service instantly.  I have a few suggestions on how to achieve unusual and extremely effective magazine advertising.

Bound in inserts direct the reader to your advertisement

I find bound- in inserts the ideal way to grab the reader’s attention as they see your advertisement when first picking up the magazine and flicking through.  Made from heavier material and inserted into the spine of the publication, this ensures the page carrying your message is always the first one read.  Make your product stand out from the rest.

Tip-ons offer versatility

Reader interaction makes tip-ons a more interesting form of advertisement. Offering an interactive promotion as a tip-on product on your advert attracts the reader and ensures your message is delivered and retained.  A tip-on promotion will almost certainly be removed by the reader which gives extra focus to the promotion. The reader will also go back to the page at a later stage to look at your on-page ad. Tip-ons add an extra dimension to magazine advertising.

Cover Mounts offer instant reaction

Covermounts are a simple and effective way to gain attention for your product or service. To keep the cover mounts eye-catching without bulkiness I suggest pocket-sized ones that will be retained for future reference. They are a  great way to ensure your message is not only delivered into the reader’s hands  but also create the ideal way to keep your product in the readers’ thoughts for a long time.

For more information and creative ideas visit the Magazine Inserts section on the Pop-up Mailers website