Dynamic Dimensional Products For High Direct Mail Response Rates

One look at the Testimonials page on our PopupMailers website will tell you that we have an awful lot of happy customers. However, a closer look will tell you that our products are particularly good at generating response.

I have written many blogs about direct mail, mainly on the subject of how much crap is sent out by companies that don’t seem to have grasped the basics of what B2B Direct Mail is supposed to achieve. The first rule is to make sure that the mailing piece reaches the intended recipient. The second is to persuade the addressee to open the pacakage. Next on the list is to get the taget to actually read your message and to respond to it.  It’s incredible just how much mail we get every week that hasn’t got a chance of achieving these objectives.

Marketers who send direct mail also receive direct mail. You would think that they might learn from their own experience and avoid sending out mailers that don’t work. There’s no point copying the stuff that they themselves don’t respond to. I wonder if the decision to send out mailers – even in the knowledge that they won’t work – is influenced by someone other than marketing personnel. Maybe the decision might be influenced by someone holding the purse strings. If so, they have just made a big mistake as just about every penny that they authorise for a bad campaign will be thrown down the drain.

To achieve what B2B Direct mail is supposed to achieve – OPEN*READ*RESPOND – check out the testimonials on our website. Automatic pop-ups or dynamic dimensionals have a terrific track record at generating high response rates and doing the job that marketing professionals want from their B2B direct mail. Don’t throw your marketing budget down the drain!