New Look for Pop-up Mailers Website Home Page

The highly popular Pop-up Mailers website has been given a new look –or at least the “Home” page has a new look. It’s very difficult to decide which way to go with our main landing page. Returning visitors are already familiar with our products and so they will more than likely go straight into the site looking for the information that they require for their marketing campaign. New visitors, however, might need some sort of explanation as to what pop-up and interactive mailers are. Or should we tell visitors what they do, rather than what they are?

The aesthetic look of the page is certainly key to keeping visitors interested but the actual content is doubly-important. Still photos of pop-up cubes can look like boxes to a site newcomer and at a quick glance they could think that they had landed on a site promoting fancy packaging and gift boxes. Obviously, that’s no good, so we need to feature videos showing the products in action but without explanatory headlines, the visitor could think that the products were simply cardboard engineered curiosities.

We try to spell it out for the uninformed. These are dynamic dimensional mailers for use in B2B promotions. They generate terrific response rates and lead to a high rate of conversions. However, I am sure that even having put those points across, we will still have some visitors with a bewildered look on their faces asking, “But what do they do? What are they for?”. Even at trade shows for promotional products and with a big banner behind me saying, “Promotional Pop-up Products for B2B Marketing” the comments have been in the order of, “They look neat. What are they?”

I guess that we are in such a niche market that our product only speaks to the B2B market and to advertising and marketing professionals. Let’s hope that the new look landing page helps to make things clearer!