Not All Pop-Up Cards Have Pop-Up Mechanisms
Being known throughout the market place as one of the UK’s largest pop-up manufacturers leads to all of our products being called pop-ups. However, many of our pop-up cards don’t have a real pop-up element at all.
Take our Wobbly Cards as an example. This has a printed die-cut piece that is attached to the card using a spring making it wobble every time the card is moved. Therefore this does not have a pop-up action it has a wobbly action. The card creates just as much of an impact as the card is interactive and adds fun to your campaign. It still offers an advanced action that will keep the customer intrigued and will be displayed extending the life of your promotion.
Our Happy Dogs card is based on a pull and push action that creates a motion of the dogs wagging their tails. This cute mechanism will also add interaction to your marketing piece and will introduce the element of fun. Although this product does not offer the shock value that a pop-up does it still holds the customer’s attention for those crucial moments until product interest and recognition is achieved.
The Bobbing Duck is another without a true pop-up. This card has a wheel that you turn which causes the duck to bob up and down. This magical mailer has just as much impact on the customer as it is different and interesting. The chunky pack will stand out in the pile of morning post and will instantly grab the customer’s attention.
These powerful promotions are still fantastic for your marketing, they don’t offer a shock but they are guaranteed to be played with over and over holding attention and doing everything that normal boring mailers fail to do. They are highly effective and interactive. The versatility of these products makes them great for any promotion.