Immediate despatch via our Mailing House is best for Direct Marketing Pop-ups
We are currently working on the new Mail by Hand website for our Mailing House division and yet, even without the much-needed facelift, visitor figures are already showing massive increases. This is a direct result of the new links to our mailing division that have been built into our new-look Whitney Woods website. We hope to follow this with the addition of similar links to Mail by Hand from our Pop-up mailers website.
The reason for making the links so prominent is not only to try to encourage new business but it is also because we are always trying to make things both easier and better for our customers.
Our mailing services are of particular relevance to customers who buy automatic pop-up products which are powered by rubber bands. Being a natural product, rubber starts to lose its elasticity when stored at full stretch and when our pop-ups are in their mailing envelopes they are at full stretch, primed ready to jump out to create the impact that is required to make a successful mailing piece. If the pop-ups are stored flat for over a week, the impact is nothing like as good as it is when they are brand new. If we handle the mailing side of your promotion as well as the print, production and assembly, your pop-ups go straight from assembly into the postal system to arrive on your customer’s desk in the next morning’s mail. This delivers the best possible pop-up effect with your promotion arriving in the best possible condition.
Let’s take a look at another scenario where we deliver the finished goods to your premises by courier. Your warehouse staff receive the goods from the courier and let you know that the consignment has arrived. You might unpack the boxes to make sure everything is OK (and, of course, everything will be OK). You then re-close the packaging and ship them out again to your own local mailing house. They will the open all the boxes and affix mailing labels before putting them through the mail system.
Not only do you incur two lots of carriage costs, you have caused the goods to be subjected to an extra four instances of unnecessary handling and the pop-ups have been stored at full stretch for a couple of days longer than was necessary. This is not only far less desirable but also much more expensive than if you had entrusted the mailing to us. Using our mailing house services quite simply makes things easier, better and cheaper!