Pop-up Cube, Cover Dissolver and Interloop Mailer top the Singles Chart

Looking back at the visitor figures on our PopupMailers website since it went live in October 2007 there has been one constant. The page featuring our pop-up cube has been the most visited single product page every year – 2007 / 2008 / 2009 and so far in 2010. The chart position of the products that follow close behind such as the cover dissolver and the Interloop Mailer have been boosted by the fact that they both featured very prominently in videos on the front page of the site but the pop-up cube been given high focus only occasionally.

So what makes the cube such a popular product? From my point of view, it is a very pleasing shape that offers a high degree of versatility. Photos of circular items fit the format well and it lends itself to all kinds of product shots that are unrelated to its shape but which benefit from its strength. A cube suggests a feeling of solidity, dependability and reliability which will also help to reinforce brand identity.

The uses for our pop-up cube have also been very varied. In everyday use it has been a simple pop-up marketing tool, but it is also used as a pen holder and as a calendar. It has been to pubicize all kinds of events and at Christmas it is often portrayed as a Christmas gift box when being used as a company greeting. It has been a dice, a building block, an alphabet block and a stock cube.

Perhaps that last paragraph tells the story. The pop-up cube answers so many search enquiries that it is almost bound to be number one in our “most visited” charts!