Cardboard Engineering and Paper Engineering Blog Pages have Lowest Bounce Rate

There is so much to like about my job! Something new and interesting happens every week but sometimes it is the information that is available on a daily basis that makes the job so fascinating. Take Google Analytics for example. What a brilliant information tool! It tells you so much about sites visitors and all at the push of a button. Earlier, I wrote that I was surprised to see that relocation announcements were high in the Top 10 blogs on this site. Less surprising was the fact that blogs on suggestions for Christmas greetings figured in the Top 5. Whilst our blog is aimed at B2B visitors, it is obviously read quite often by non-business visitors which will make “Christmas Greetings” a very popular search.However, this leads to relatively high “bounce rates” for those particular blogs.

Viewing those stats led me to search for the subject with the lowest bounce rates. Guess what came up – cardboard engineering and paper engineering. Not only do these two subjects have a low bounce rate but they, too, are high on the list of Blog Chart Hits.

I found this surprising as I would have thought that these industry-specific terms would be relatively low on both counts but they are higher placed and have lower bounce rates than many blogs on marketing subjects. However, we are well aware of the importance and relevance of the search terms and we feature cardboard engineering and paper engineering sections on all of our websites.

In many instances, a site visitor will be a hobbyist looking for instructions and examples on how to make a certain pop-up but there are also a high number of designers looking for marketing answers who match that curiosity. Our pop-up products are kept fairly simple in terms of composition as they have to  be commercially viable if we are to make a living! Simple cardboard engineering mechanics such as V-folds are at the heart of most products though there are some sophisticated push’n’pull movements in the mix, too. To learn more, check out the cardboard engineering section on any of our websites.