Interactive Event Products such as Event and Conference Invites

There’s an awful lot of work goes into planning an event. Let’s take a simple enough example, say, an anniversary celebration to promote a local business. There are obvious things to book such as the venue, entertainment, caterers and a bar. You have to think about how to decorate the venue and order banners and posters. Arrange the services of a professional photographer or even someone to make a video record of the event. Then, of course, there’s the guest list. Employees, customers old and new, local dignitaries, local press and pr contacts.

Now here’s an odd thing. Many businesses would spend thousands on such a splendid event and yet, the guest invitations will often be little more than a postcard. That means that the people who don’t attend get nothing more than a postcard to tell them of the biggest celebration that your company has had for 25 years! Now that is a big waste of an advertising and marketing opportunity.

A mailed invite should always take into account those people who either cannot or don’t want to come. After all, you are still trying to either win or keep their business. You should maximise the mailing opportunity to make sure that your mailing still has a positive marketing impact – and a postcard just doesn’t cut it! The whole event is a marketing occassion so your event invitation should be made to work as a marketing opportunity, too. 

To create a lasting impact that doesn’t cost an absolute fortune you should look towards pop-up mailers. Let’s look at just three examples all of which have automatic pop-up action to grab your guest’s attention and they all come with their own mailing pack. A pop-up pyramid is a striking shape and one that will lend itself to party design  as will a pop-up ball but if you want to protray a more corporate feel then perhaps a pop-up cuboid might be more in keeping. Either way, you can rest assured that every one of your invited guests – including those who don’t come – will keep this invite and your marketing effort will not be wasted.