Pocketsized promotional print great idea for guerrilla marketing

Printed products small enough to fit in your product are brilliant marketing tools for guerrilla marketing campaigns.  The ideas that you send your street team out to interact with your consumer and they can then send your customer away with something small enough that they can pocket means they will literally do just that. 

Put your all important promotional print into a format small enough that it’s easily portable as opposed to a big bulky handout sheet.  This way rather than throw away the information at the next available bin because the A4 flyer you gave them was ‘too cumbersome’ to carry, your customer will be happy to stow this neat little package in their purse or pocket for perusal at a later date.  End result – your months of planning hasn’t just gone to waste within five seconds of your campaign being deployed at the nearest rubbish bin, instead your consumer will revisit the information at their leisure in the comfort of their own home where they are more likely to absorb the message you are trying to give them making your guerrilla street marketing campaign even more of a success.

Just because your promotional print giveaway needs to be ‘pocketable’ that doesn’t necessarily mean it has to be small! Check out clever products that grow such as our U-card or Pocketina and you’ll see what I mean.