Marketing Methods and Promotional Ideas for B2B Campaigns
Your Direct Mail campaigns need promotional ideas that will get you noticed. Gone are the days where a letter and a flat pamphlet will suffice – you need attention grabbing and dynamic marketing methods. I have some wonderful ideas that will blow you away and capture your customers’ attention and keep it.
Don’t be Square – Use the Pop-up Cube
A Pop-up Cube is a best-selling promotional idea and I will tell you why that is, it has lots of room for promotional print, it leaps from its custom mailer as soon as your customer opens it which is least expected and a great surprise and it sits on their desk for a very long time as a constant reminder of your company. What more could you need for a B2B direct mail campaign product? The custom mailer the Pop-up Cube is posted in is chunky which attracts attention by the Receptionist or “gate-keeper” and will not simply be discarded as “junk” – you know t will reach your intended target and start working for you immediately.
Change the Face of Direct Mail
A changing picture is another favourite of mine for marketing methods that work. The Cover Dissolve and Dissolving Picture range are fabulous promotional ideas. Since they are very interactive your gain customer focus on your company and the message you need to convey in an amusing and absorbing way. Often the Dissolvers are designed for messages about change – moving premises being a prime example but the potential for these products is vast. Get your creative juices flowing for your changing picture design for your next B2B direct mail campaign.
Pots of Potential Push-up Pen Pot
We all need a pot to put our pens in wherever we work and the Push Up Pen Pal is a superb product to send. There are a variety of styles available, I particularly like the one with a header card since it broadcasts an extra message and stands proud at any workplace. All the Push up Pen Pals in the range have plenty of room for your custom print and will keep your company in the focus of the recipient for a long time indeed. Capturing attention as soon as received and keeping it for a long time makes the Push up Pen Pal one of the best marketing methods around.
For more dynamic promotional ideas see the website whitneywoods