The Best Marketing Ideas are found in Specific Searches

Here’s something for marketing professionals looking for ideas for a new promotion. You already know all about marketing so you know that a search for marketing ideas is likely to throw up loads of results that are really for marketing beginners. In order to find what you are looking for, more and more people are using more words in the search box and the same applies to marketing professionals. If your plan is to run with a street team promotion and you want some ideas for the giveaway try entering Street Team Marketing Giveaway Products or maybe Guerrilla Marketing Mini Media Products. A search for Guerrilla Marketing is just too vague.

The same applies to every type of marketing problem. Let’s say that you are looking for ideas to help with a new product launch. You obviously know all about the new product, you just want to get ideas for the best way to pass on information at the launch event. Try a search for Product Launch Ideas and Promotional Products. Alternatively, you might be looking for new ideas to run with a brand of wine, for example. You know that you want a bottle collar but you don’t want to wade through loads of info for wine storage. Try searching for Bottle Collar Promotions for Wine Marketing.

If your promotion isn’t quite that easy to define but you still need inspiration for, say, a mail shot, the same applies – be specific. A search for Direct Mail Ideas and B2B Marketing Products is far more likely to find the information that you need rather than searching for B2B marketing.

However, you could save yourself some time. Diversified as these searches might be, there is a common thread. Try Interactive Marketing Products and Ideas or Ambient Media Advertising Products and Ideas. The search result offers the same destination – Popup Mailers – but to a page that is quite specific to your requirements. I recommend this one for listing in your “favourites”.