Promotional Products, Marketing Products and Dimensional Marketing

I’ve just been having a look at the search results for “Promotional Products” on Google. I have done this several times in the past and each time it gave me the impression that the market is over subscribed. Page after page after page of websites selling the same stuff; pens, mugs, mousemats, t shirts et al. Of course, there are other sites offering a radical move away from the “done it, seen it” goods but by and large, the selections on offer on most websites look very familiar; so how do they keep on going?

I have read several articles over the last 18 months telling us how badly the promotional gifts market had been hit by the recession and that businesses were folding left, right and centre. Many “informed sources” were saying that it’s never been this bad before and whilst trade mags were doing their best to keep spirits aloft, they , too, were telling stories of doom and gloom.

However, maybe the marketplace is stronger than “informed sources” predicted. Maybe the demand for what our friends in the USA often call “Dimensional Marketing” is stronger than originally thought. Maybe professional marketers have cottoned on to the fact that dimensional marketing and dimensional mailing brings much better results than issuing leaflets and flyers.

We are a close relation to the promotional goods market inasmuch as our products are also defined under dimensional marketing. Unlike the familiar low cost promotional items such as pens and coasters I like to think that our products offer something extra – particularly the automatic pop-up range which comes with the elements of fun and surprise. Some also have unusual shapes such as the Johnson 13 and the pop-up lantern and others come with pop-out action rather than pop-up like our Sideshooter. Take a look for yourself to check out the originality of these products.